The COVID-19 outbreak has forced individuals and businesses to adopt digital technology at a faster rate than ever before. During these times of physical distancing, digital technology has become everyone’s primary means of communication. This ongoing pandemic has turned out to be an unexpected catalyst for digital transformation, requiring us to reduce our physical interactions to maintain our social contacts. For employers and business owners, this rapid increase in digital technology use will likely have a long-term impact on their practices.

Among these impacted business practices includes the recruitment of talented employees. While in-person recruitment strategies are not entirely obsolete, it will become vital for employers and business owners to establish digital recruitment strategies if they have not already done so. The ability to recruit talent is one thing, but retaining skilled employees is a whole other difficult human resource function. An employer’s retention capabilities will only become increasingly challenging throughout these uncertain times of digital transformation.

Presented by Therese Van Es, Chief People Leader of Ladder HR Solutions, this edition of The Rural Edge webinar series addresses the following:

  • Which digital platforms should business owners utilize to attract talent?
  • How can employers establish a digital recruitment strategy suited for their business?
  • What goes into retaining employees within a digital work environment?

Therese Van Es is a Human Resources Executive with 25 years of experience. Her passion is to provide HR solutions for her clients by helping them build their HR infrastructure through people and strategic vision. Before launching Ladder HR Solutions, Therese held several corporate HR leadership positions in logistics, manufacturing, IT, and professional services organizations.