It is difficult to ignore the impact of social media on the business world. Consumers are increasingly spending more time using their devices, forcing businesses to expand their digital marketing efforts on various platforms. Social media allows business owners to target customers and measure success far more accurately than traditional media.

While every business should be investing time and money into a social media presence, it will not be very effective without a plan. The foundation of any social media strategy is content that resonates with your audience and contributes to brand awareness. A staple of your social media planning should include scheduling and repurposing your content.

This webinar replay is a 60-minute session with Michelle Lange, which takes you through the importance of getting the most out of your content on social media.