As small businesses continue dealing with the effects of COVID-19, some sectors are pivoting their business models to adapt. Among those primarily impacted are downtown and main street businesses, which have relied on their physical locations. With tighter restrictions on public gatherings, main street businesses must diversify to offset this reduced foot traffic.

Digital Main Street, delivered by TechAlliance with funding from FedDev Ontario, launched the Future Proof program to help businesses create and execute a digital transformation plan. The goal of this program is to “future proof” small businesses for a post-COVID-19 economy, ensuring they can operate and grow through digital-savvy practices suited for their needs.

Presented by Karen Chalmers, Director of Partnerships with TechAlliance, and Darryl Julott, Managing Lead with Digital Main Street, this edition of The Rural Edge workshop series will address:

• The goal of Digital Main Street and its Future Proof program.
• Gaining access to the Future Proof program and other Digital Main Street services.
• A deep dive into the Future Proof program’s Transformation Teams.

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About the Speakers

Karen Chalmers joined TechAlliance as Director of Partnerships in August 2020. Her knowledge and insights distinguish her as an industry leader and community champion within technology and innovation. Over the past two decades, Karen has gained experience with various technology companies across Southwestern Ontario, including Big Blue Bubble and Execulink Telecom.

Darryl Julott joined Digital Main Street as Program Manager in March 2017, later taking on a Senior Manager position in August 2018. He assumed the role of Managing Lead in July 2020, executing Digital Main Street’s plan and growth strategy. Darryl is also involved in the non-profit sector, volunteering with the Heart & Stroke Foundation, Children’s Wish Foundation and others.