Ask the Retail Pro: Using Live Video To Build Intimate Relationships With Your Customers
May 18 @ 12:00 pm - 12:45 pm
Business as usual no longer exists and neither should your outdated social media strategies. The COVID-19 pandemic has brought on times of uncertainty and rapid change. At the same time, it has accelerated the need for technology adoption, sparking new opportunities and ways for retailers to build relationships with their customers.
Live streaming platforms, such as Facebook Live, have become an extremely valuable tool for retailers who choose to commit to this trend. The intimacy of live video creates a sense for your viewers that they are getting a behind-the-scenes look at your business, encouraging them to tune in regularly because of the unpredictability of live video.
Retailers are reinventing the customer experience and it’s working for them. Now is the time to incorporate this tactic as a staple of your social media presence. Join us for part two of our webinar series, Ask the Retail Pro, led by Barbara Crowhurst. This live webinar will be a 30-minute session with Barbara, followed by a 10-minute Q&A period.
About the Speaker
Barbara Crowhurst is North America’s leading retail business coach, as well as a writer, international speaker and trainer. Her comprehensive and detailed approach to retail comes from years of working in the industry. Barbara’s career has taken her from working with some of the largest corporate retailers in North America to consulting with thousands of independent retail specialty stores.