While it has always been important for retailers to maintain strong relationships with their customers, it is perhaps even more essential in the social media age. With more purchasing options available to consumers, developing a unique customer experience is necessary to build loyalty. It also requires a deep understanding of your customer base.

Surveys are often the primary method of staying in tune with consumer needs, wants and trends. It is especially important during these times of uncertainty. Conducting regular surveys can also be a way of building and maintaining relationships with your customers, giving them an opportunity to participate and provide their feedback.

We welcome you to join us for part one of our webinar series, Ask the Retail Pro, led by Barbara Crowhurst. This live webinar will be a 30-minute session with Barbara, followed by a 10-minute Q&A period. She will take you through the importance of surveys, what questions to ask and how to respond to what the survey feedback is telling you.

To conclude this webinar, we will randomly choose one attendee to win a free 30-minute consultation with Barbara! The winner of part one will be ineligible for the contest during part two.

Click here to register for part two of Ask the Retail Pro: Using Live Video to Build Intimate Relationships With Your Customers.

About the Speaker

Barbara Crowhurst is North America’s leading retail business coach, as well as a writer, international speaker and trainer. Her comprehensive and detailed approach to retail comes from years of working in the industry. Barbara’s career has taken her from working with some of the largest corporate retailers in North America to consulting with thousands of independent retail specialty stores.