Surveys are often the primary method of staying in tune with consumer needs, wants and trends. It is especially important during these times of uncertainty. Conducting regular surveys can also be a way of building and maintaining relationships with your customers, allowing them to participate and provide their feedback.

For part one of Ask the Retail Pro: Understanding Your Customers Through Survey Feedback, Barbara Crowhurst of Retail Makeover takes us through the importance of surveys, what questions to ask and how to respond to what the survey feedback is telling you.