Business as usual no longer exists and neither should your outdated social media strategies. The COVID-19 pandemic has brought on times of uncertainty and rapid change. At the same time, it has accelerated the need for technology adoption, sparking new opportunities and ways for retailers to build relationships with their customers.

Live streaming platforms, such as Facebook Live, have become an extremely valuable tool for retailers who choose to commit to this trend. The intimacy of live video creates a sense for your viewers that they are getting a behind-the-scenes look at your business, encouraging them to tune in regularly because of the unpredictability of live video.

Retailers are reinventing the customer experience and it’s working for them. Now is the time to incorporate this tactic as a staple of your social media presence. This video is a replay of Ask the Retail Pro: Using Live Video to Build Intimate Relationships With Your Customers. It was a 30-minute session with Barbara Crowhurst of Retail Makeover, followed by a 10-minute Q&A period held on May 18, 2021.